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Preparing Assets for Testing

Are you getting ready to launch a dating sim? You’ll want to consider how your assets can be used for marketing!

Marketing Assets

One of the biggest factors in your game’s success is how marketable your art assets are.

What makes a “marketable” asset?

• It should be attractive, easy to understand, and intriguing

• It doesn’t need to fit your game’s art style or story perfectly, as long as it makes people interested enough to check out your game! Naturally, your game has to be good enough to keep their interest once they’re there!

Choosing your assets

The best assets will be cover or illustration art. If chosen, this art will represent your game on the app, in social media, and across any creatives or featuring.

Check the drop down below to walk through our best practices for marketing asset design! This includes advice on composition, style, color, and more! They key facts are:

• 2-3 Characters on the cover, ideally shown in romantic images (but not too sexy)

• Emphasize character emotions

• Center characters and be aware of cropping and ui

• Characters are highlighted on background

• Use high saturation and bright colors to make the image pop. When in doubt, do the squint test— if the characters seem to fade into each other, there’s probably something wrong.

Best Practices for Cover Design

Creating your marketable cast

Your character assets can also be submitted! Numerous factors can come into play to affect how marketable your characters are. Things like color palette, attractiveness, style, shading, and costumes can make a huge difference! Here are some best practices to keep in mind:

The basic file size for characters is 2810 x 4000, .png on a transparent background.

The best performing characters have easy-to-read faces, attractive features, with an art style that is not too realistic OR too childish/cartoony.

You can read our full guide on designing fantastic characters here!

Think about Cosplay

Cosplayers understand deeply the factors around character design that make a character iconic! Make sure you’re using this expertise to inform your design. If you’re not a cosplayer, don’t worry! There are many cosplayers in our community who would be happy to give you feedback on your designs!

What will the marketing tests look like?

Here are some successful examples:

Illustration Focused